SET/Genesis Description

Shift Group, Inc. (SGI) developed the first, highly innovative game, Genesis, to be used to help teach entrepreneurship, using the course Sustainable Entrepreneur Training (SET) for new business ideas.  Additionally, the SET course innovates the combination of live, Online courses and a Course Pack for teaching, integrating sustainability, collaboration, and iterative learning.

SGI’s core principle is to teach students with new business ideas that effective entrepreneurship requires using sustainable business practices, for all businesses.  And to implement sustainable business ideas effectively and profitably requires engagement, feedback, and courage. To maximize the impact of this principle, the course is designed to have a strong purpose and be fun.

The Course Pack includes

Entrepreneur’s Manual— your personal workbook to evolve your business idea into action items. It is purposely lean and designed to have you revisit key concepts as you go through the course. It is digital and includes 26 sample readings, two for each of the 13 classes.



Genesisan online game that is used like an online textbook. Instead of reading about entrepreneurship principles, you play the game to learn about them. Each Level of Genesis co-insides with the SET/Genesis course. For example, Level 1 is for Class #1, Level 2 is for Class #2, and so on. There are 13 Levels in Genesis.



Slides— Each of the pre-recorded videos has slides. They are included here for you to review and refer to, as necessary. There are 14 slide decks for 14 videos, for 13 classes.




Templates— This is your area to work on three key areas of the business: Marketing, Finance and Team Building. You will review, change and sometimes pivot your business idea here.




Videos— Each of the 14 videos go over that day’s lesson. For example, before Class #1 you would watch the Intro and Class #1 videos, for before Class #2, you would watch Class #2’s video, and so on. There are 13 classes in all.